Archive for the ‘public relations’ Category

Many campuses of higher education are dealing with budget and staffing issues, as well as a lack of time.  Thus, Second Life has enormous appeal for all academic and student life departments, not just the academic library.  collegewebeditor.com is a web, PR, and marketing blog for higher ed institutions, aimed primarily to admissions and marketing folks, but has lots of posts about web 2.0 and marketing higher ed institutions, probably including the library.  I say probably, because, their aim is the overall institution and attracting students, not marketing to current students.  They do have some interesting posts about SL, such as using SL for emergency drills and disaster preparation for campuses that really can’t afford to do this in the “real” world.


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