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Archive for the ‘marketing’ Category

Good post on Infoblog about best Web 2.0 practices and the library catalog.  The idea of cross-promotion within the library by way of library catalog is a good use of Web 2.0 technologies to manufacture interest in the library and what we are doing.

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I have to admit, reading this story was a bit depressing, considering the investment of time we are putting into podcasting here at my library.  Yahoo! is closing down its podcast directory and rumors are it is because of low interest and the closing of their entertainment divisioin…

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News junkies beware: The New York Times released a beta version of myTimes, a customizable homepage for your favorite Times content. TechCrunch is not impressed, although Jenny Levine at Shifted Librarian makes the comment that this is a “tipping point” for the mainstream public and their acceptance of RSS and news aggregators. Plus, if you are a New York Times fanatic, its fun to play with all the widgets!

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This article from the Read/Write Web blog is about future web trends — and most are, except for a couple that suspiciously sound like they are here already: personalization and online video/TV?

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Many campuses of higher education are dealing with budget and staffing issues, as well as a lack of time.  Thus, Second Life has enormous appeal for all academic and student life departments, not just the academic library.  collegewebeditor.com is a web, PR, and marketing blog for higher ed institutions, aimed primarily to admissions and marketing folks, but has lots of posts about web 2.0 and marketing higher ed institutions, probably including the library.  I say probably, because, their aim is the overall institution and attracting students, not marketing to current students.  They do have some interesting posts about SL, such as using SL for emergency drills and disaster preparation for campuses that really can’t afford to do this in the “real” world.

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