Good post on Infoblog about best Web 2.0 practices and the library catalog. The idea of cross-promotion within the library by way of library catalog is a good use of Web 2.0 technologies to manufacture interest in the library and what we are doing.
Archive for the ‘marketing’ Category
Library Video tour example (SUNY Potsdam)
Posted in YouTube, higher education, librarians, marketing, video, tagged librarians, libraries, tour, video on November 14, 2007 | Leave a Comment »
Podcasts not meeting the hype?
Posted in Podcasting, entertainment, marketing, media, search engines, services, technology on October 18, 2007 | Leave a Comment »
I have to admit, reading this story was a bit depressing, considering the investment of time we are putting into podcasting here at my library. Yahoo! is closing down its podcast directory and rumors are it is because of low interest and the closing of their entertainment divisioin…
What are the future web trends?
Posted in Web 2.0, applications, community, future, marketing, media on September 7, 2007 | Leave a Comment »
This article from the Read/Write Web blog is about future web trends — and most are, except for a couple that suspiciously sound like they are here already: personalization and online video/TV?
Who’s interested in Second Life?
Posted in Second Life, Web 2.0, communication, community, higher education, learning, marketing, public relations, services, technology, undergraduates on August 29, 2007 | Leave a Comment »
Many campuses of higher education are dealing with budget and staffing issues, as well as a lack of time. Thus, Second Life has enormous appeal for all academic and student life departments, not just the academic library. collegewebeditor.com is a web, PR, and marketing blog for higher ed institutions, aimed primarily to admissions and marketing [...]


